Wednesday, October 28, 2009

Barking Signals

In a football sense, I am at the 1- yard line barking signals and the clock is ticking. It has been a long game. Once I cross the goal line, the game really just gets started. From everything I have read the only way to be successful is to create a game that is truly fun to play and gets good word of mouth promotion. First you have to get through the submission process, during that time you have to plant digital seeds.

My rolodex is ready, I have a lot of major players to contact. YouTube promotion and the website will be Tweeted. The missing element is a press release and overall timing of the announcement of Beat the Boss to the correct news outlets. I am exploring different avenues. I reached out to some business folks I know and have gotten some great referrals, I am also checking online. Working with some PR geniuses might be a good move, I can only do so much. I'll meet with Christina Jorgensen at Drizen-Dohs Corporate Communications. They have been publishing my cartoons for a few years but are business communication specialists. This should be interesting.

Completing a free and paid version that works is quite an accomplishment. This is good for promotion as well. Turnover rates are often over 50% from free to paid, so the free version will be my main sales tool. Taking suggestions from users and implementing it in the game will be great for keeping interest. My plan is to update at least every two weeks for the first three months.

My goal is to get a lot people trying the free version. If people like playing the game the upgrades will take care of themselves.

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