Saturday, September 12, 2009

App Store Genius

It's a little bit of a mystery when Apple does an update. As consumers we are not sure what is different. This one adds an App Store Genius. Apple's idea is to have iTunes recommend apps just like it recommends songs. What it doesn't do is make determinations based completely on your behavior. What you have deleted isn't counted, it's more about what you keep and what others buy that own that same app. Either way it's kind of a big brother approach. Songs are kind of like apps, there are a ton of them. It's tough to find a new song without a recommendation. I have Sirius radio in my car, I always know who plays what I am listening to, digital technology has made that an easier task. This Genius thing is cool, I just hope that the information stays with Apple. I was looking for an umbrella a while ago. Now every time I surf the web, umbrella ads show up post haste. I know I am trying to sell a product and I will appreciate sales. What is weird is this science of selling. Every move we are making is being analyzed. From that data you are bombarded every chance possible with an enticement to buy that umbrella. Apple is in the information game as well as Google and others. The world wants to sell you something and you are not going to hear the last of it till you do. My question now is if I buy the damn umbrella will they leave me alone. Here is an article on Cnet discussing it further.

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