Monday, September 7, 2009

Chia Obama

This has very little to do with my new app but it''s worth mentioning. This morning I saw a post on Facebook from my niece's husband Tony. He was floored by the fact that he saw a commercial for "Chia Obama". About 6 months ago I had pitched Chia to do an iPhone app. I had a virtual board meeting discussing the possibilities of taking their brand to the iPhone. The owner is not a young guy, he believes all the youngsters he hires who say "yes" so they can keep their jobs. He showed us Chia Obama. I almost hacked up a hair ball. Joe insisted that the African Americans he asked thought it was a great product. Hoogaduh! hoogaduh! (That is the sound of a cat coughing up that hair ball)

Who would buy this? If I walked into any one of my friend's house and saw that on the mantle I would fall out laughing...then leave. My friend's are smarter than that. I can see it on some racist liberal hating college student's toilet tank, that's about it. It is flat out a bad product. Walmart pulled it from the shelves, but amazingly they said yes to the original order in the first place.

Joe was excited about an upcoming TV interview to be filmed. It ended up a foot in mouth interview where he appeared to be a "Cracker". His minions were on vacation unable to help in damage control.

What we suggested was do a Chia app that demonstrates all their products. Virtual iPhone Chia's. Charge $1, then donate the money to charity to try and save face. They were concerned people would not buy real Chia's if they could get one on an iPhone. My question was, how many of your customer's own iPhones? The idea was to spread the word. Instead his bobble headed "Yes Men" helped him design a Chia Statue of Liberty. It looks absolutely ridiculous, the French are offended and want her back.

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