Friday, November 13, 2009

Availability date and update rule changes

What is interesting, is that one of the main reasons I got involved in iPhone Apps was because most of the rules were in place. Throw in a financial split of 30/70 and you know exactly what the game is. After taking my lumps big time releasing my first app, I studied marketing methods for iPhone apps and came to some conclusions. Many current successful apps stayed in the public eye by updating their apps and basically re-release them. You get new eyeballs for a few days and you stay in the public eye.

My game plan was built on these truths not realizing the rules would change. Behind the scenes I never thought about how Apple would deal with updates in the future. Well, the future is now. The original availability date is your app's permanent birth date in the App Store, you can't lie about your age and throw a new party anymore.

Overall, it really brings home a reality… apps are like records. Nobody buys a song unless they hear it. For the moment, the only radio station for an app is The App Store. The fight is over a spot in the Top 25. If you are lucky you get featured in a commercial or an ad. Other than that, you are left waving your arms on an island to a plane in the distance hoping someone takes notice.

There are many mind sets to marketing an app. I want to obviously start with a bang, then adjust after the two days that Apple gives you. It's like graduation, here's your diploma, wave, now get out of here.

You have to take the initiative to make people enter their code and pay $2 bucks. I believe this takes a number of methods to get the word out. I was planning on using the update method to stay in people's minds, I still want to. Apple won't give me the same love for doing so but I believe the public will appreciate additions to the game. Twitter and FaceBook will be the vehicles to announce improvements to Beat the Boss.

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