Thursday, November 5, 2009

Monetizing Mania

Digital media is a twin edged sword. It allows for unlimited creation, but it also allows the same freedom to other creators similar to yourself, there is a lot of competition out there. These days if you have an idea for a show you can make it and publish it all over the net, it's easy. This is a big win for people that have a project they want to get noticed. The problem is how do you make money? A chosen few are actually paid by YouTube for content, but the majority of folks are not in it for the money, they just want to share.

As a professional cartoonist I looked at 2010 back in 2005 and figured out something important. Everything in mobile is monetized. From the beginning mobile operators made sure that you pay for everything. Even if it's free you still pay for the service. I decided to follow the mobile path because people are willing to pay for communication. That is how I will monetize my mania.

My deal with mobile aggregators and phone companies left me a very small piece of the pie. I had two wallpapers surpass the 100,000 mark on T-Mobile. I would have made $70,000 each if that was an iPhone app. I made a fraction of that after agent fees and phone company splits. Apple takes 30% but offers a platform with over 50 million possible customers.

Though the app store is crowded, I still think it is a good place to be if you have a product worth buying. Being in the App store does not guarantee success, you have to promote. I am going to take advantage of all the methods available to shout these days. If the typical numbers happen 2-3% will buy. If I want to sell 100,000 apps I need to tell at least a few million folks.

No comments:

Post a Comment