Tuesday, January 26, 2010
One thing about my long delay has been an expansion of the market. Looking at my positioning from a marketing point of view it is kind of interesting. My app has taken 8 months to get to market. During that time they came out with the 3GS phone, sold millions of iPod Touch devices, opened up in China, and finally made it available on the UK Orange Network. Believe it or not, over 6.5% of adults over 18 have an iPhone in the US. 85% of these people have jobs. 100% want to hit their boss in the face. So I will be coming out with a game where you can take out your anger on the corporate world during a time of double digit unemployment.
The next gold rush has not started yet. When Flash CS5 comes out and with other tools available there are going to be so many apps your head will spin.
Marketing apps is the next frontier, the App Store is going to have to expand their categories and find a way to warehouse the glut that is about to hit. My original goal was 100,000 downloads. I believe that is attainable in the above mentioned atmosphere. If I come out hot and continue to reinvest in advertising I could surpass that number.
Tomorrow Apple will announce their new iMoses device. It is supposed to be a great game player. A question it brings up for me is how will games designed for a mobile phone going to play on a 10" screen?
Will we have to create a tablet version? Will we play small games on a bigger screen?
This should be interesting.