The Tipping Point

I had heard of a book that talks about trends called "The TippingPoint" by Malcom Gladwell. I took note but had not acted. While driving yesterday I heard an interview on Sirius radio, a caller mentioned the book again. I found a Borders and bought it right away. I am now on page 50. I try and listen now and then. That is easier when you are alone in the car.

http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624