FaceBook Promotion

It's almost time to submit. I am delayed because of the Indian regional festival of `Makar Sankranti'. It has taken almost 8 months to create this app, so what's another 5 days. Waiting is interesting, it really makes you think. What I have done in the past is rush to finish. I must say that is not the case this time. I have been forced to go slow and pay attention to all details. This is good.

I have assembled all the elements necessary for submission. My last mistake was exceeding 100 characters in my keyword list. The devil is in the details. The app, website and promotional materials are all together. A few more clicks and I'm in the system. I am hearing about one day approvals these days, so my day is coming.

Marketing is the next phase. There are two separate ends to the marketing that have to addressed. One has to do with app reviewers, the other consumers. The reviewers are the most important. Appalon will handle that aspect. I was researching FaceBook as a method to reach consumers but I am not a huge user. This leaves me short on everyday experience. Learning all the ropes in the next week is a stretch, so do I skip it?

While organizing my Linked-In presence I was contacted by Craig Dalton at mPlayit. They specialize in FaceBook promotion of iPhone apps. This is a better idea than me trying to figure it out on my own.

Completing the game has taken forever, but if it happened any sooner I would probably have crashed and burned. The app market is evolving by the day and the insights and contributions that happened in the last two months will be key to the games success.

Do U H8 Your Boss?

Finishing the final files has been elusive. I want all the similar screens in the Free and Paid game identical so it looks pro. Sooner or later this thing is going to get finished. I have honed in the YouTube ad to be more specific. (Do U H8 Your Boss?)



It is almost time to submit the app. Marketing efforts start now. The next addition will be a FaceBook fan page where people can post their "Bad Work Stories".

www.BeatTheBossGame.com is the hub for all things related to the game.

Headaches

An interesting phenomenon shows up just every now and then. This annoying occurrence makes me think my friend Mahesh has lost his mind. At the same time, he thinks I have lost mine.

Part of the difficulty about working long distance is understanding. I have contact with India, The Netherlands, Belarus and the US. I am getting used to working with people all around the world. There are some typical challenges including time coordination and the delay that I call "international art lag".

Today's discussion has relevance to my story about having a bad guitar wire. For three years I couldn't hear my guitar through my computer because of a bad cable. This is kind of happening again.

I just tested the final versions sent to me by Mahesh, both FREE and PAID versions. They were supposed to contain minor adjustments. The PAID reflected the changes, the FREE didn't. Interesting.

In normal procedure, I go to iTunes / iPhone / Applications and delete the present version of Beat the Boss, then I sync. After sync I add what Mahesh sends me and sync again. Then I test.

I loaded a FREE and a PAID version. The PAID looks great and reflects the changes I suggested for that current version. The FREE showed no changes at all. I sent a note saying great, but not quite there. I assume this is when Mahesh starts taking aspirin.

In the past we have run into times where I have to "Restore" my iPhone when it doesn't recognize the changes sent to me. That is what I did yesterday.

It ends up I have a bad cord again in a digital kind of way. It happens intermittently so you forget about the possibility.