Do U H8 Your Boss?

Finishing the final files has been elusive. I want all the similar screens in the Free and Paid game identical so it looks pro. Sooner or later this thing is going to get finished. I have honed in the YouTube ad to be more specific. (Do U H8 Your Boss?)



It is almost time to submit the app. Marketing efforts start now. The next addition will be a FaceBook fan page where people can post their "Bad Work Stories".

www.BeatTheBossGame.com is the hub for all things related to the game.

Social Media and iPhone app promotion

I was slow to jump into the Facebook crowd. I was too busy doing other things and I didn't want to get sucked in. I never did the Classmates either. Today's way of hooking up is online. Heck, that's how dating is done. The art world is changing really fast. If you ignore social media you will be ignored. I have been on it for about 3 or 4 weeks. Immediately Facebook made high school show up. I have talked to some great friends from a long time ago. Thumbs up on Facebook, all good for me. Linked-In is pretty cool as well. I have connected with existing business acquaintances as well as met some really great new contacts. It is definitely a business atmosphere. There are groups aimed specifically at iPhone marketing. YouTube I am prepared for, I have 4 commercials ready to go. I''ve got Twitter started as well. The idea is to get traffic and word of mouth started a good month before release.

Babies, Puppies and Super Models

I dropped by to see my friends at web2mobiledesign in Santa Monica a few weeks ago. Michael and Nik were busy but I spent a few minutes with them. I brought up the subject of app promotion. Nik mentioned that you cannot go wrong with babies, puppies and super models. I just so happened to be a baby cartoon expert. YouTube promotion is part of my social networking plan. I have prepared 5 (1-minute) HD YouTube demo commercials. One features a baby kicking the Boss's butt. I remember watching old Rocky & Bullwinkle cartoons. Rocky would say, "You'd do THAT to a baby?" Bullwinkle would answer "You bet Rock, and I'd do it to you". Hugh DeMann actually forces the babies to work for him in the video, he deserves a beating.

Picking iPhone app marketing tips from the list of 50

I am using about half of the 50 tips

http://tinyurl.com/AppsMarketing

1) get noticed on the App Store
2) submit to review sites
3) Public Relations
4) AddThis
5) Q&A participation
6) create presentation walk-thru
7) tell-a-friend in-app feature
8) exclusive app content
9) leave a rating button
10) Twitter
11) search directory registration
12) Facebook fan page
13) create trial and paid app versions
14) content optimization for search engine rankings
15) showcase app in new website
16) e-mail campaign
17) Linked in promotion
18) word of mouth
19) blog
20) YouTube demo
21) YouTube Commercials
22) Digg promotion
23) Craigslist Ad