Crystal Ball to the American mobile future

It's almost the end of 2009. Mobile has come a long way since the turn of the century. The progression of mobile feels similar to the era when desktop computers first hit the internet. Speed and bandwidth were the issue, just like mobile. Let's take a quick look at mobile phone history from my perspective.

Picture the set of "The 70's Show". Little league parents were an excellent barometer for new trends back when I was a kid. They were pushing or dragging 30, had 2.5 kids and had a decent job. In the beginning doctors had pagers, followed by policeman and drug dealers.

One Saturday morning as a game was about to start an over-tanned yuppie dad showed up in the stands with a large metal briefcase. Slowly he freed himself of the restraints of his Hawaiian shirt and oiled himself around his gold medallion liberally. He spread out reflective material and kicked back wearing expensive sunglasses. He reached to his right, popped open the case and took out a telephone. The cheering that followed had nothing to do with the game. The children were fooled into believing they had just gained parental approval when in reality it was the birthing of their electronic leash. Bernie was mobbed by little league mom's, never to be seen again. What happened that evening is 70's legend.

The next versions of the cellphone were the size of walkie-talkies and weighed 20 lbs. Power was an issue and your car has a battery. The logical move was to have a "Car Phone". Having a phone in your car was a big thing. People faked like they had one just to look cool. Thieves would totally mess up a sweet ride to get a hold of a nice car phone.

In America, really cheap phones were offered with expensive long term contracts. SMS would become the huge moneymaker for the telcos, they had no problem giving away devices. Cameras would become more commonplace and people were itching to go online. PDA's became doorstops as telephones improved.

Someone asked Einstein his phone number. His answer was, "I don't know", I don't worry about things I can easily look up." How right he was, everyone with an iPhone and Wikipedia is a genius these days. In the 70's, when you left the house you made sure you had your wallet and your keys. Now add the cellphone to the pile, the cellphone has reached worldwide acceptance.

Things move extremely fast these days, but one thing holds true… Europe and Asia are two years ahead of what we do. We have progressed to the point of smartphone adoption in the US but the services available in other parts of the world surpass our expectations.

If we look to Europe and Asia they will give us a crystal ball to 2012. I would expect to see mobile TV in the the US in the very near future.

Pimp'in ain't easy!

Being that "Beat the Boss" is back in the shop for some tweaks I am involved in the marketing aspects like keywords and description. The biggest news of the moment is Tiger Woods infidelity. He has bowed out of golf for the moment to collect his thoughts and arrange his life. What sucks for him is that he is so famous that almost every conversation in the world starts with a Tiger joke. I am contributing as I always have. Sorry Tiger.

Touchdown

I have been involved with sports my whole life. I played a lot of ballgames in my day which shapes how you approach projects. In football, you play four quarters. Drives lead to touchdowns. You don't celebrate till you cross the line. Beat the Boss is finished both FREE and PAID and is ready for submission. I can finally raise my hands in the end zone signifying a score. The game isn't over but I have reached a plateau. Physically finishing the app itself is quite an accomplishment. Next up is submission and marketing. In football terms that would be kicking the extra point and continuing the game. The original of this picture was done in airbrush many years ago about 18"X24". It is not a photograph.

ESPN influence

Watching ESPN gave me an idea. While the announcers do their thing a bar often appears at the bottom of the screen with additional information. Scores, injuries, lawsuits, steroid accusations etc. I am going to do the same thing on the BeatTheBossGame.com website.

I have created a futuristic city that serves as part of the loader in the game. Many flying objects have been added to the scene as well as buttons to YouTube commercials. After :30 seconds or so, a bar pops up with the game's first hint. This one tells you that there are different ways to approach the Boss. I will use this method to issue official Beat the Boss corporate communications. Next is trying to figure out how to program an iPhone to do an optical scan as an additional security measure.

I am spending a lot more time on the website than originally planned, but that's OK. The whole project reflects my artistic vision of corporate society. Having balloon boy fly by seemed like a good idea at the time. THEY loved the story airing it on all levels of communication.

Chistmas Booty

Discussing release dates with my best friend Scott got me thinking. People will be receiving iPod Touch and iPhones as gifts on Christmas day. The first thing you want to do when you get an iPhone is to try out some apps. You are hesitant at first to spend money so you look for freebies. Beat the Boss will be there for the taking. I believe after playing one level, $1.99 upgrades will happen naturally. Good conversion rates have been 40% or better for other games.

One of the big differences between owning a Sony PSP and an iPhone is the price of the games. When you spend $25-$40 per game you are much more discerning about your choices. You can get a decent iPhone app for under $5 dollars. Many people have dozens of paid apps at a time. Each person's app line-up changes, just like their songs. What is different about Beat the Boss is that it will be consistently updated with user's suggestions. This should result in a longer shelf life. That would be great for songs now that I think about it. If musicians updated their songs you would remember it more on your list. My goal is to get submitted and approved by Christmas.

Heat Wave

Southern California has had a recent heat wave. It is October but global warming even makes fan purchases difficult. I went to Walmart first, then Home Depot, Lowes, CVS, Walgreens etc etc. Certain products are seasonal…fans, heaters, umbrellas to name a few. I was forced to buy large feathers and rent eunuchs till the weather gets cooler.

iPhone apps aren't seasonal."Beat the Boss" will be relevant and available independent of outside forces. Inventory is not a problem, but I still want to buy a fan and an umbrella.

Twin Mill

Mention of Hot Wheels made me think. The car I remember is the "Twin Mill".

National Boss's Day

I was getting worried that the game will turn out to be glitchy. There is a lot of interaction. I tested the latest version today up to 8 weapons. It works. I think the game play is a success. You kind of almost throw the phone by swiping your thumbs. It gets kind of frantic. It does takes some skill to beat the clock, but the game does have addictive qualities. It is starting to get interesting, I hope the public likes it. Soon it will be time to start the marketing effort. Not quite yet, the app needs to be completed and submitted to the App Store first. Soon, YouTube and a T-Shirt contest. I am hoping to be able to promote the app for "National Boss's Day" October 16th.

Lithotripsy

Exactly one year ago I was doubled over in pain suffering from my second bout of kidney stones. One of the reasons that this happens is because I don't drink enough water. Creative people are weird, kind of like baseball pitchers…head cases. The idea is to get into the groove and come up with some great ideas. Throw strikes. This can take hours or two days. Personally I forget to eat, much less drink. A kidney stone attack hurts in places you don't know you have. Twice this has happened in my life. Believe me, it's some major league pain. While you are creating your own app, don't forget to exercise and drink water. Man cannot live on Red Bull alone. I now know the meaning of a procedure called, "lithotripsy". I wish I didn't.

iPhone App - Flash demos

One thing I have found over the years is that people don't understand directions. Reading helps, but a visual drives the point home. Being that I animate in Flash it is great for demos. I am making interactive versions of the app at the same scale as the iPhone. In fact, everything I create is to scale with the objective of avoiding optical illusion. Having a demo helps in explaining actions to the client as well as describing what's needed to the programmer. I even throw in finger movements. Carpenters say, "measure twice, cut once". A moving storyboard helps you get to step two with a lot of information. SDK programming is not the place to experiment on look and feel. I have always made better digital art by drawing first in a sketchbook.