Thursday, August 6, 2009

Marketing an app using Tim Cascio's 50 tips

Overall Scope

If you are reading this blog, you are involved in app development. We all have different backgrounds and bring different skills to the SDK table. I have been a freelance artist for over 20 years. I went digital in the 90's like a lot of folks. Adapting to new mediums wasn't my art plan, I wanted to be Charles Schulz. Newspapers are dwindling and pen & ink cartoons are not the easy way to be successful in today's world. My friend Dave Richmond always said "Don't get caught selling buggy whips". My art quest has lead me to the iPhone.

I have published two apps to this point. Here is an article in Forbes about how I ended up in Apple's dog house.

Knowing what I know I searched for a guru. Someone who would tell me how it's done. I found PR companies without phone numbers, companies that promise automated social media and a few good folks willing to share information. One of which was Tim Cascio. He actually had a phone number and a voice. We talked for at least half an hour, nice guy.

What I did find out is no one has all the answers. It's like asking how do you write a hit song? Tim wrote a list of 50 things to do. I am going to take my latest app idea and apply a number of those tactics. I will blog the whole process. Hopefully you will learn from my experience.

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